Finnish Game Incubator returns for the fifth batch – learn the best practices for game business from the best mentors and coaches! Free for all who get picked.

Do you have a game studio with the desire to find the right market or to attract publishers and investors?

Are you a part of a Finland-based game team or company looking for mentoring from the best of Finland’s game development industry? Finnish Game Incubator returns again in November 2022 to provide mentoring to game teams looking for direction in the game industry. We help with everything from the game production pipeline to fundraising.

Together with the city of Tampere, Business Tampere and AhlmanEdu, Pyry Takkunen (Adjective Animal) and Joni Lappalainen (Dreamloop Games) have made a business coaching plan that will feature all the knowhow you need to grow your budding game studio into a business. Our visiting mentors are CEOs, marketing professionals and other game industry veterans; picked to suit your needs. This coaching is completely free for everyone who gets picked. Spaces are limited, so act fast!

Fully remote on Discord, the 10-week coaching features best-in-business game developer mentors to hone your pitching skills, learn game business and get help from top gaming industry influencers!

  • Get valuable advice in hands-on sessions with veteran games industry mentors
  • Weekly crash course in all topics of game development; from idea to release
  • Learn to pitch and sell your games on any platform
  • Critique and advice from top investors and talent in the industry
  • Culminates in a Demo Day event, where you get to pitch to both investors and mentors
  • Fully remote on Discord so you can participate remotely with your team
  • During the coaching, you will receive the needed knowledge to earn an Further vocational qualification for Entrepreneurs degree from AhlmanEdu
  • At the end of the coaching the game teams will show their knowledge with a skills demonstration, with the central document being the game studio’s business plan

During the coaching you will learn everything you need to run a game studio – all the coaches and mentors are there for your team for the duration of the course and beyond. The Entrepreneurship degree is provided to graduates of the program by AhlmanEdu.

The format is simple – the program is attended by mentors who have been in the game industry for a long time. Once a week in a shared keynote they share their knowledge with the picked teams. After the keynote, you will get tailored mentoring for your specific business case in scheduled 1-on-1 mentoring sessions. The mentoring culminates in a huge Demo Day event where teams get to pitch to the masses.

Finnish Game Incubator has already run for three batches and has been attended by 28 game studios. 95% of previous teams recommend the course for other teams. While we aim to pick the teams with the most potential to succeed in our application process already, both the topics and the mentor lineup are tailored to suit the needs of the accepted teams.

Finnish Game Incubator 2022 begins November 2022. Applications are accepted from 12.9.2022 to 21.10.2022. Sign up today – we can only select so many!

The Finnish Game Incubator Team

The team of Tampere Game Hub and Ahlman runs the coaching with weekly hands-on lessons and mentoring sessions.

Pyry Takkunen

Pyry Takkunen

CEO / Adjective Animal

CEO of Adjective Animal, an indie game studio in Tampere. Pyry is a professional game developer with years of experience in working in indie studios who knows how to get games out to an international audience.

Joni Lappalainen

Joni Lappalainen

Vice Chairman of Tampere Game Hub

CEO of Dreamloop Games, networking and game production mastermind with experience across the entire game industry – from shipping games to doing B2B.


The mentors are experts in game business, marketing and working with investors and publishers.

Mentors to be announced soon!

Finnish Game Incubator has had many mentors from all walks of the game industry – we pick mentors for the incubator batches by tailoring them to the picked game teams. Stay tuned for this year’s lineup reveal!

Apply now!

The coaching runs once a week from November 2022 to February 2023.

Further vocational qualification for Entrepreneurs degree period is 1.11.2022 – 31.05.2023.

Application period: 12.9.2022 – 21.10.2023

Finnish Game Incubator 2022 begins in early November online on Discord. Please read the selection criteria carefully.


Note that dates and times are subject to change!

12:00 – 14:00
Starting info / degree information
During wk 44 or 45HOKS & Team mentoring
16.11.2022 12:00 – 17:00Business Opportunities in the Game Industry
12:00 – 16:00
Game Product Development (USPs, monetization, retention)
12:00 – 16:00
Marketing, PR and Press Releases
12:00 – 16:00
Pitching (Pitch Deck)
12:00 – 16:00
12:00 – 16:00
12:00 – 17:00
Service sales and pricing
12:00 – 17:00
Public funding and cash flow planning
1.2.2023Pitch training & feedback
15.2.2023Demo Day 2023

From March to April, we will organize team-based mentoring for the Further vocational qualification for Entrepreneurs degree from AhlmanEdu and spar teams on submitting their game studio business plan. In May 2023, based on the team’s schedule, we will grade the submissions.

Upon successful graduation of the degree programme, you’re eligible to apply for a stipend benefit worth 414 euros.

See more info:

This year, every applicant that participates in the coaching also gets an Further vocational qualification for Entrepreneurs degree from AhlmanEdu! During the course you will gain the knowledge required to get the degree.

You’ll learn everything you need during the ten week course – and the coaches and mentors will help you all the way through. The person in charge of business coaching and thesis affairs is AhlmanEdu business coach Pyry Takkunen.

NOTE: Secondary-level (high school or vocational school) students cannot be accepted into the degree program due to funding technicalities. Student teams from universities and other higher education institutions (AMKs) are welcome!

Open to all teams in Finland

We have graduated 28 teams from the course already! All game studios and teams based in Finland are eligible to apply.

95% of participating game studios recommend the incubator

In 2021 – 2022, when the game incubator was in full swing, 95% of the teams recommended the course for other teams!

* Based on exit survey conducted May 2022.

Fully remote course

The ten week coaching is completely online this year on Discord, the VOIP and messaging service already in use by most game companies and gamers.

All coursework and communications will be online to maintain social distancing and enable remote workflows. Participate from anywhere!